Development Services

Concept and Research:

We start by understanding the vision, requirements and goals for a project

• Guide and negotiate the acquisition of land and buildings
• Prepare competing project audit and comparative market analysis
• Assess demographics and future demand for project location
• Define the profiles and priorities of target buyer groups
• Plan for events and trends that may change original assumptions

Project Development:

Using insights and experience to envision and build the homes that customers demand

• Guide the optimization of layouts, amenities, unit mix
• Recommend fixtures and finished based on design, quality and cost-benefit analysis
• Provide sound initial pricing recommendations
• Guide construction models and sales gallery
• Review ongoing work to identify value engineering opportunities that won't reduce value

Marketing Services:

Designing materials and strategies that reach qualified buyers and prompt action

• Hire a project team to develop and manage marketing and sales strategy
• Consult on the creation of a project identity, sales collateral and digital experiences
• Host launch events and property tours to drive PR and community engagement
• Provide ongoing tracking evaluation of marketing plan to maximize ROI
• Strategically phase inventory release and price adjustments to maximize sales volume and velocity

Sales Services:

Our sales strategy supports the customer journey form the first visit through closing and beyond

• Review and advise on suite of sales and notarization documents
• Handle visits and Open House dates
• Assist with customer unit specifications
• Negotiate contracts and maintain customer communications through closing
• Produce ongoing reports on all activities and current sales status
• Complete a detailed final project report
• Offer leasing and resale services